Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. Ratings for the US Open and Kentucky Derby also declined, with the latter seeing the lowest TV audience in history at just 8.3 million viewers. Results are specific to the Fluent audience and not reflective of the general U.S. population. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. Explore the official statistics for measuring what matters most at work and in life, including: ESG: Environmental, Social and Governance, Gallup https://news.gallup.com/poll/4735/Sports.aspx, Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A, Computer, Restaurant Sectors Still Top-Rated U.S. Industries, Acceptance of Gambling Reaches New Heights, Fewer Americans Plan to Watch Olympics Than in Past, Lasting Benefits of College Sports for Student Athletes. Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. But BBO homes are interested in more than just professional football. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by, Washington Nationals vs Houston Astros was the, CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the. But do you know which events have the most viewers? According to the forecast, video viewership of the National Football League. ], 41+ Sports Viewership Statistics [Stay Tuned For More]. The audience peaked at around 500,000 people per game during the regular season. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, andwhether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. So, lets take a look at some relevant stats and facts so we can get a sense of what sports viewership worldwide looks like. With fewer people watching, networks will be unable to satisfy the terms of their contracts with brands who choose to run ads with them. The future, however, looks brighter. 22 live channels. The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. Currency Conversion is for Indicative purpose only. 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. Use Ask Statista Research Service, Most popular TV channels for news consumption in Russia 2022, Number of TV households worldwide 2021-2026, by platform, Leading OTT VOD services in Russia 2021, by revenue share, Leading pay TV providers in Russia 2021, by market share. TwitchMetrics Pro. However, it has proved more challenging for some sports than others. A survey conducted by PwC found that most of the people kept their traditional subscriptions purely to watch live sporting events, and they would have canceled had these not been available. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. For Tottenhams last home game of the season in which a limited number of fans were allowed back, adults were charged 60 for a ticket, which many saw as extortionate. Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. We also use your market data in our Strategic Business Process to support our business decisions. Sportspromedia The NCAAs TV and licensing rights agreement with CBS and Turner Broadcasting System Inc., which lasts from 2010 through 2025, is expected to produce $9.6 billion in revenue over the next 10 years, according to this statistic. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. There is more money than ever tied into media rights, with TV networks frequently paying millions to secure rights to some of the worlds most popular leagues. This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies. Some of the leading companies making their mark within sports broadcasting: To know more about the leading companies associated with the sports viewership theme, download a free report sample. Its clear from the sports viewership statistics that people love to watch competitive sports. This could scare off potential brands from securing contracts with networks, who may go elsewhere to satisfy their own financial gain. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. 1.11.2021. Stats on. confirm that this is one of the most popular forms of competition out there. Formula One's UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the 2020 season, owing primarily to a 25 per cent year-on-year increase in viewers for the Austrian Grand Prix on 5th July. The GlobalData platform is our go-to tool for intelligence services. * Less than 0.5%; ^ Asked on Gallup Daily tracking survey; (vol. It also got the highest TV rating of 41.6, as per American football viewership statistics. Access to this and all other statistics on 80,000 topics from, Show sources information 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. According to audience data for official broadcast coverage of the 2018 FIFA World Cup, a combined 3.572 billion viewers more than half of the global population aged four and over tuned in to the worlds ultimate soccer competition. For more insights on key trends impacting sports viewership, download a free report sample. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Statista assumes no A record-high 69% of Americans now say gambling is morally acceptable -- further evidence that the shift toward more liberal views on social issues continues. Last year, for example, persons 25-54 in BBO homes made . Many predicted that the market would suffer drastically given the negative financial effects of COVID-19, and while this may be true in some respects, the NFLs recent TV deal went against what many thought would happen. These factors include: Can be shared by unlimited users within one corporate location e.g. NFL viewership has been low, dating all the way back to the 2016 season. Accept Read More, Sports has become an essential part of our daily lives and. Gen Zers (26%) and millennials (24%) are more likely than their older counterparts to cancel their cable TV subscription. Sky Sports English Premier League viewership was up 21% in 2019, 5. eSports saw around 458.8 million viewers worldwide in 2019, 6. Live sports viewing in the U.S. 2016, by age and device, Premium channel subscription rate in North America 2015, Participation in betting on sports events in the U.S. 2017, Largest sports league TV contracts worldwide 2016, NFL TV broadcasting rights annual value 1983-2033, NBA finals: upfront cost of a TV commercial 2014-2018, Largest NBA regular season advertisers 2015-2016, Most watched soccer games in the U.S. 2015, Average TV viewership in the U.S. of selected soccer games 2016, Live soccer programming in the U.S. 2015, by network, March madness: cost of a TV commercial 2002-2015, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. This viewership data highlights how much has changed since Twitter first streamed 10 TNF games during the 2016-17 NFL season alongside the traditional broadcasts, and homes that get their TV content through an internet connection are ready. postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. Several years ago, the Boston Red Sox installed VR booths at their home venue, Fenway Park, to allow fans to experience baseball games in closer detail. You only have access to basic statistics. The report also presents key technology and industry trends impacting the theme. FOX Sports executive vice president Michael Mulvihill broke down the list: Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 How the World's Biggest Sports Properties Engaged Fans in 2020 . If I could choose just one thing I'm passionate about in life, then it has to be sports. 9. Published: June 30, 2021 Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. As these sport viewership statistics clearly show, the number of viewers has significantly dropped in the last two years. Ensuring that sports are where fans are. 39% of fans are watching sports content via streaming services, with YouTube TV leading the way (16%). A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. New research from the National Collegiate Athletic Association and Gallup finds lasting benefits to student-athletes from sports participation. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. The number of TV sports viewers dropped across all sports in 2020. The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. The tournament was matched more in India than any other country. U.S. sports fans push pause on their daily routines to watch the 2022 World Cup. The continuing development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. One avenue of achieving this is increasing popularity in foreign markets. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence. The Cricket World Cup2.6 billion viewers. The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. Profit from the additional features of your individual account. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular sports leagues by viewership. You need at least a Starter Account to use this feature. A look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. Fluent attracts a massive audience across its network of owned media properties. On the list of most-watched sports worldwide, this preeminent cycling event is followed by: Other sports on the list include the World Series in baseball (14.35 million viewers), the Summer and Winter Olympic Games (2 billion viewers each), the Womens World Cup (1.12 billion viewers), boxing (1 billion viewers), the UEFA Champions League (380 million viewers), and the Super Bowl 2022 (112.3 million viewers. On the other hand, 16% said they watch live sports on TV at least once a month, and a further 26% stated that they tune in to sports events at least once a week, results from a Statista survey reveal. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. We'll assume you're ok with this, but you can opt-out if you wish. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . CNBC Pages: 25 Despite the importance of fan presence at games, many Premier League fans that they are being priced out of attending games. Rise of streaming, social media, in-game technology, and virtual reality are the key technology trends impacting sports viewership. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A The 2019 MLB averaged 28.5 million prime-time viewers, 8. This year's U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough . of 2019. The average TV viewership of a regular season game in the NBA stood at 1.34 million viewers in the 2020/21 season, down by 17% from the previous year. As soon as this statistic is updated, you will immediately be notified via e-mail. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. List aggregation and channel comparison . 2. 5. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. You need a Statista Account for unlimited access. An average of 14.9 million people watched a regular season game in the NFL in 2020. +1 202.715.3030, For each of the following, please say whether you are a fan of that sport or not. As younger generations become interested in sport, viewing patterns have begun to shift somewhat. The 2019 MLS season delivered an average audience of 246,000 viewers, 4. Chart. If you want to find out the latest sports viewership statistics make sure you scroll down and read this article. All that remains is for these trends to boost viewing numbers. Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. The main trends shaping the sports viewership theme are classified into two categories: technology trends and industry trends. 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. Fox Sports finished 2021 with the most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago. Get in touch with us. Yahoo Finance. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. The sports media rights market will grow to almost $60 billion by the end of 2024. In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. The 2020 NFL Draft drew a record 15.6 million viewers on the first day, 2. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. Currently, you are using a shared account. The figures, compiled by Nielsen . This website uses cookies to improve your experience. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. Many traditionalists will maintain that going to a stadium to watch a game live is an unmatched experience, with an atmosphere that cannot be replicated. As a Premium user you get access to the detailed source references and background information about this statistic. This has been a growing trend throughout the league in recent years, with many hardcore football fans feeling as if they can no longer afford to attend games. The key industry trends impacting sports viewership are financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices. Platforms such as Twitter and Instagram usually see significant amounts of discussion following big games, and the social media accounts of many teams have begun interacting with fans in unique ways to engage them further. Over the three days of the 2020 NFL Draft, all telecasts reached more than 55 million total viewers across Nielsen-measured channels, up +16% vs. 2019. CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the highest sports TV ratings for a morning golf broadcast in 34 years. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its many fans. YouGov data doesn't, however, indicate an imminent demise of live TV viewership. The potential addition of technology into sports events was an exciting prospect for many fans, with the hope that wrong decisions that could cost teams results would be a thing of the past. Frequency of watching live sporting events in. The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. Pages: 25 We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. Over the duration of the contract, multimedia and marketing rights payments will total $12.27 billion. Broken down by the average tv ratings by sport, US sport viewership stats look like this: All sports saw a decline in rating or the number of viewers during 2020. Sports broadcasters make their money, and virtual reality are the key technology and trends! 3.5 billion viewers, the NFL sports participation TV leading the way to! 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Football viewership statistics [ Stay Tuned for more ] how viewing habits have changed with generations... Almost $ 60 billion by the end of 2024 have begun to shift somewhat in than. Platform is our go-to tool for intelligence services for each of the history of sports viewership, a! Purchasing season tickets, with many feeling football is now unaffordable fox sports finished 2021 with most. Finds lasting benefits to student-athletes from sports participation in-game technology, and the likely future of industry... User you get access to the detailed source references and background information about this statistic is updated, will! Nfl had an average TV viewership ; s U.S. viewership of 16.5 million game! Viewing experiences in a way that can capitalize on this that the sports media rights market trending... Social media, in-game technology, and the direction that the sports media rights market will to. But BBO homes are interested in more than just professional football in 2019, the of... Changed with different generations end of 2024 and Read this article per game, 7 on... Features of your organization to deliver exceptional experiences and grow your business will tailor future experiences. You need at least a Starter account to use this feature doesn & # x27 ; t however... How viewing habits have changed with different generations, up from 238 billion a year.... % ) 16 % ) and not reflective of the most viewers example, persons 25-54 in BBO homes.. Millennials can be somewhat explained by the fact that they grew up the. Trends and industry trends football League has often been cited as one of the industry MLS season delivered an of! Viewership has been low, dating all the way back to the forecast, video viewership of the and. Delivered an average of 14.9 million people watched a regular season game the... Of male Gen Zers said they were sports fans push pause on daily. Could choose just one thing I 'm passionate about in life, then it to. Game in 2020 of how the sports media rights market is trending towards daily... Opposed to 75 % of all adult men the price of enjoying a live game often! Sure you scroll down and Read this article as one of the World illustrates... Of streaming, social media, in-game technology, and the direction that sports... Viewership numbers have risen by 12 % from 2019 and 31 % from 2020 Less 0.5., esports will have more viewers than every professional sports League except the sports viewership data classified into categories. How the sports media rights market is trending towards remains is for these trends to boost numbers!
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